International Award 10th Edition

I profumi di Boboli 2025

“home fragrance”

Download the full announcement

Download the Application form

Call for participation 2025

PROMOTER:

Cultural Association no profit I profumi di Boboli®

 

 

in cooperation with
Municipality of Florence
Spezierie Palazzo Vecchio
BRANDIMARTE
Libreria Gioberti – the Scent’s bookshop

The Association “I Profumi di Boboli” is pleased to announce the opening of applications for the tenth edition of the International Award “I Profumi di Boboli,” a prestigious annual competition that celebrates the desire and passion to penetrate the mystery of the olfactory universe.
Participating in the International Award “I Profumi di Boboli” means immersing oneself in the tradition and innovation of an art that finds its highest expression in Florence, a city symbolizing culture and creativity, reinforcing its connection to a tradition of olfactory excellence.

2025 EDITION THEME: “HOME FRAGRANCE”
The theme chosen for this tenth edition is “home fragrance”: it invites participants to explore and translate into fragrance what evokes the concept of “home,” the warmth of a family environment, the aroma of shared recipes, the comforting scent of a garden, or the memory of a special place that evokes a sense of belonging and refuge.

The establishment of the International Award “I Profumi di Boboli” aims to encourage rediscovery, through the olfactory universe, that creating a perfume is not only an art, born of sensitivity, culture, and genius, that can become a profession, but also an initiatory journey toward self-knowledge and understanding of the world, the discovery of a hidden but unmistakable reality, perceivable only through smell.
The International Award “I Profumi di Boboli” seeks to promote the development of new eco-sustainable and conscious processes and products, fostering greater attention to environmental issues, even among perfume creators, and encouraging the creation of products by newcomers and enthusiasts, where craftsmanship can, as much as possible, be combined with natural origins.
It is an opportunity that, if seized, allows all interested individuals to challenge themselves, both in terms of fulfilling an aspiration that can lead to a professional path and in terms of realizing a consolidated competence.

The creation, absolutely anonymous, “home fragrance”, is intended for a unisex target audience.
The creation must be completely handcrafted: all phases of production must be strictly done by hand.
The creation must be presented in a 30 ml transparent bottle, accompanied by a technical-descriptive work sheet.

Upon submission of the creations, the participants, without expecting any compensation except for the final award, authorize the Promoting Entities to use the creative proposal for promotional and communication purposes.

At the time of submission, the participants must present a declaration stating that if the creation, after participating in the International Award “I Profumi di Boboli,” is registered and put on the market, the bottle and/or packaging must bear the wording “INTERNATIONAL AWARD I PROFUMI DI BOBOLI 2025 – home fragrance – finalist” or “first place winner” for five years from the registration date.
The bottles of the submitted creations remain the property of the Promoting Entities, without prejudice to the rights over intellectual property, as regulated by current legislation. The organization reserves the right to use them for promotional purposes related to the Award, with prior agreement with the authors.

The Prize is open to everyone: young artists, artisans and perfumers of Italian and foreign nationality.

Entries must be unreleased products designed specifically for the Award.
Participants are not allowed to take part in any other perfume contest for the current year 2024.

Every participant must presents only one perfume.

The the application form can be requested and/or collected from the secretariat of the Associazione I profumi di Boboli (Piazza Beccaria, 2 – 50121 Florence, Italy), it can be downloaded also on www.profumidiboboli.org.

The entry fee for the Award, amounting to € 45.00 (VAT is included) must be paid at the time of submitting the application. The completed application must be submitted to the legal office of the Association I Profumi di Boboli via email at mgstudio@mariagalassini.it or delivered in person by December 31, 2025.

The creations must be delivered by January 30, 2026, to the legal office of the Association I Profumi di Boboli, c/o Maria Galassini, Piazza Beccaria, 2 – 50121 Florence, accompanied by the technical work sheet in completely anonymous form.
The technical work sheet must contain:
1. A description of the fragrance and its inspiration related to the theme “home fragrance.”
2. The olfactory pyramid of the composition.
3. A narrative illustrating the personal or emotional significance of the project.
4. The list of raw materials used.
5. A declaration of compliance with the participation criteria.

At the time of submission, a seal will be placed on the bottle, the work sheet, and the application form; the bottles and technical sheets will be delivered directly to the President of the Jury for evaluation. Only when the first-place fragrance is identified will the matching of the seal on the bottle and the technical sheet with the one on the corresponding application form be verified. The application form, from the moment of submission, remains under the exclusive control of the President of the Association I Profumi di Boboli, Dr. Maria Galassini.

The evaluation of the entries, absolutely anonymous, is entrusted to a jury, chaired by Dr. Giovanni Di Massimo, owner of Antica Profumeria Spezierie Palazzo Vecchio. The Jury is composed of 14 members: 7 technical experts, 7 consumers of diversified targets.

The President of the Jury is entitled to vote only in the event of two entries coming joint first.
The Jury’s verdict is final.

The outcome of the evaluation will be announced in the press conference at the end of the evaluation plenary session which will take place in February 2025 in Florence, in Palazzo Vecchio.

The prize to be announced in the press conference presenting the winner, also the Jury Special Prize.
All participants will receive a Certificate of Attendance.

 

The evaluation result, the announcement of the winning fragrance for 2024 “fragrance of love”, the awarding of all finalists, and the announcement of the 2025 theme will take place on Saturday, March 1, 2025, in Florence, at Palazzo Vecchio, Sala Firenze Capitale, as a testimony to the deep connection between the Award and Florence, the city that hosts it.

The “award” consists of a finely crafted silver object, created exclusively by Brandimarte for the occasion, a historic brand of Florentine artisan artistic tradition worldwide.
Special Jury Award: limited edition of the winning fragrance.
Spezierie Palazzo Vecchio produces, at its own expense, presents, and sells 60 bottles of the first-place fragrance in its flagship store in Piazza Signoria, Florence.

All finalists will receive a regular Certificate of Participation.

This announcement and the outcome of the award will be published on the website of I profumi di Boboli, www.profumidiboboli.org, which reserves the right to make disclosure in the form and manner deemed most appropriate and opportune.

Under Article 6 paragraph 1 letter. a) of Presidential Decree 26/10/2010 430, this Prize is not considered public bid and, consequently, does not require ministerial approval.

 

Under Article 7 of Legislative Decree no. 30.06.2003, n. 196, it should be noted that the personal data acquired will be used for the sole purpose of this announcement and of the relations connected to it. The Party enjoys the rights provided for in that legislation.

Associazione I profumi di Boboli®

Sede legale e operativa, segreteria organizzativa e comunicazione
Piazza Beccaria, 2
50121 Firenze
tm +39 335 5918458
mgstudio@mariagalassini.it